What makes a Web site effective?
Like any good marketing there first needs to be an effective presentation of the benefits you can offer your customers and a call to action to get them motivated to buy. But much more importantly your site needs to be Search Engine Optimized to get you found.
You see, most people use a search engine, such as Google, to find things on the Web. Search Engine Optimization is a set of processes that will result in your Web site appearing near the top of these searches.
Many business owners think they need to spend a bundle to get a “cool” looking site in order to sell on the Web. Although that may be appropriate for some organizations, any site will only work if it gets found. A simple optimized site that presents a clear message will always out-perform a cool looking site that is hard to understand and hasn’t been optimized to be found by search engines.
What exactly is Search Engine Optimization?
There are several steps to Search Engine Optimization (or SEO as it is often referred to).
The first step is to find the best keywords much like picking the right classifications for a Yellow Pages ad. I use highly specialized software and online services to find which keyword phrases are right for your organization. The best ones aren’t so common that you will be competing against millions of other Web sites, and aren’t so unusual that no one ever searches on them.
Next I modify the text copy on your Web site’s pages to ensure that they have just the right density of your keyword phrases to appeal to the search engines. This process alone will often get a Web site to show up on the first couple of pages of a Google search.
Depending on your needs there are many other SEO steps I will perform to get your site found:
(I am not accepting new customers at this time.)
Don’t wait for your competitors to get ahead of you on the Internet.
Email me or give me a call at 650 269-5780 and let’s find out how Internet marketing can work for you.
Menlo Web Design (www.menlowebdesign.com) is a Menlo Park company dedicated to helping local small businesses succeed on the Internet.
Menlo Web Design, Menlo Park, California, (650) 269-5780
Copyright 2018 Menlo Web Design - February 25, 2018